Trade Promotion Strategies

Trade Promotion Strategies
Author: Claude Cellich
Publisher: Business Expert Press
Total Pages: 228
Release: 2012-01-13
Genre: Business & Economics
ISBN: 1606492306

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New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? Special attention is given to evaluation tools created to assess results and provide justification for investment expenditures. Best practices will be considered and reviewed on the basis of selected countries having introduced innovative national trade promotion programs, such as Finland, Mauritius, Mexico, New Zealand and Singapore.


Trade Promotion Strategies
Language: en
Pages: 228
Authors: Claude Cellich
Categories: Business & Economics
Type: BOOK - Published: 2012-01-13 - Publisher: Business Expert Press

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New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practice
Assessing the Utility of Trade Promotion Strategies Under Varying Product Market Conditions
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Categories: Marketing
Type: BOOK - Published: 1985 - Publisher:

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Categories: Business & Economics
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Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design th
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Pages: 183
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Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Routledge

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As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside o
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Pages: 536
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