Trademarks, Brands and Goodwill
Language: en
Pages: 7
Authors: Glenn Perdue
Categories:
Type: BOOK - Published: 2018 - Publisher:

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Businesses develop and acquire assets that are used to generate revenues and profits. These assets may be financial, tangible or intangible in nature. Collectiv
Trademarks and Business Goodwill
Language: en
Pages: 8
Authors: Thomas G. Field
Categories: Trademarks
Type: BOOK - Published: 1990 - Publisher:

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Trademark Valuation
Language: en
Pages: 347
Authors: Gordon V. Smith
Categories: Law
Type: BOOK - Published: 2013-11-04 - Publisher: John Wiley & Sons

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A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together
Brands, Trademarks, and Good Will
Language: en
Pages: 320
Authors: Arthur F. Marquette
Categories:
Type: BOOK - Published: 1967 - Publisher:

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Trademarks, Brands, and Competitiveness
Language: en
Pages: 271
Authors: Teresa da Silva Lopes
Categories: Business & Economics
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge

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Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to