Transformational Innovation In The Creative And Cultural Industries
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Provides insights into how common strategic contingencies drives competitive advantage and innovation in the different clusters Provides an historical overview of how innovation has developed, and therefore how it might develop in the future Includes coverage of how COVID has impacted creative and cultural industry innovation and operating practices and their implications for a post COVID landscape
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Provides insights into how common strategic contingencies drives competitive advantage and innovation in the different clusters Provides an historical overview
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