Truth Lies And Advertising
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Truth, Lies, and Advertising
| Author | : Jon Steel |
| Publisher | : John Wiley & Sons |
| Total Pages | : 330 |
| Release | : 1998-03-13 |
| Genre | : Business & Economics |
| ISBN | : |
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Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
