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If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead t
The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Break
What can teachers do to inspire their students? In this book, Sam Intrator provides detailed portraits of powerful learning episodes in a high school classroom
Did you know that God's ears are tuned to a particular sound? Were you aware that his eyes are scanning the horizon for a specific sight? What is it that he is
"This book should be mandatory reading for all business people." - Jon Gordon, Best Selling Author of The Energy Bus Barney and The Dreamer - Eight Lessons Sale
