Understanding Green Consumer Behaviour
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Understanding Green Consumer Behaviour
| Author | : Sigmund A. Wagner |
| Publisher | : Psychology Press |
| Total Pages | : 308 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780415316194 |
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Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.
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