U.S.-Japan Cross-cultural Audience Research in Advertising

U.S.-Japan Cross-cultural Audience Research in Advertising
Author: Hiroko H. Robinson
Publisher:
Total Pages: 300
Release: 1992
Genre:
ISBN:

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U.S.-Japan Cross-cultural Audience Research in Advertising
Language: en
Pages: 300
Authors: Hiroko H. Robinson
Categories:
Type: BOOK - Published: 1992 - Publisher:

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Advertising and Reality
Language: en
Pages: 284
Authors: Amir Hetsroni
Categories: Social Science
Type: BOOK - Published: 2012-11-02 - Publisher: Bloomsbury Publishing USA

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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in adver
A Japanese Advertising Agency
Language: en
Pages: 335
Authors: Brian Moeran
Categories: Social Science
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

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This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 y
Cross-cultural Content Analysis of Television Advertising in Japan and the United States
Language: en
Pages: 56
Authors: Alyson Kilday
Categories: Content analysis (Communication)
Type: BOOK - Published: 2007 - Publisher:

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The Concise Encyclopedia of Communication
Language: en
Pages: 706
Authors: Wolfgang Donsbach
Categories: Social Science
Type: BOOK - Published: 2015-02-03 - Publisher: John Wiley & Sons

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This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholars