Use of Market Research Panels in Transit

Use of Market Research Panels in Transit
Author: Kathryn Coffel
Publisher:
Total Pages: 72
Release: 2013
Genre: Consumer panels
ISBN: 0309223938

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"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.


Use of Market Research Panels in Transit
Language: en
Pages: 72
Authors: Kathryn Coffel
Categories: Consumer panels
Type: BOOK - Published: 2013 - Publisher:

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"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in mark
Use of Market Research Panels in Transit
Language: en
Pages:
Authors:
Categories: Electronic book
Type: BOOK - Published: 2013 - Publisher:

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A Handbook
Language: en
Pages: 218
Authors: Rebecca Elmore-Yalch
Categories: Transportation
Type: BOOK - Published: 1998 - Publisher: Transportation Research Board

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Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates marke
Leveraging ITS Data for Transit Market Research
Language: en
Pages: 92
Authors: James G. Strathman
Categories: Intelligent transportation systems
Type: BOOK - Published: 2008 - Publisher: Transportation Research Board

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TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent
Web-based Survey Techniques
Language: en
Pages: 114
Authors: Gregory Spitz
Categories: Internet questionnaires
Type: BOOK - Published: 2006 - Publisher: Transportation Research Board

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"TRB's Transit Cooperative Research Program (TCRP) Synthesis 69: Web-Based Survey Techniques explores the current state of the practice for web-based surveys. T