Variable Quality In Consumer Theory
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Variable Quality in Consumer Theory
Author | : W.M. Wadman |
Publisher | : Routledge |
Total Pages | : 334 |
Release | : 2016-07-01 |
Genre | : Business & Economics |
ISBN | : 1315501449 |
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Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
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