What Is Marketing
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What is Marketing?
| Author | : Alvin J. Silk |
| Publisher | : Harvard Business Press |
| Total Pages | : 222 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 1422104605 |
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Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
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