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Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected.
Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implicati
Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implicati
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. Thi
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifyi
We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results o
