Why Mexicans Dont Drink Molson
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Why Mexicans Don't Drink Molson
Author | : Andrea Mandel-Campbell |
Publisher | : D & M Publishers |
Total Pages | : 338 |
Release | : 2009-07-01 |
Genre | : Business & Economics |
ISBN | : 192668592X |
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Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
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