Why People Dont Buy
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Why People (Don’t) Buy
| Author | : Amitav Chakravarti |
| Publisher | : Springer |
| Total Pages | : 209 |
| Release | : 2015-05-15 |
| Genre | : Business & Economics |
| ISBN | : 1137466693 |
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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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