Why We Fail

Why We Fail
Author: Victor Lombardi
Publisher: Rosenfeld Media
Total Pages: 249
Release: 2013-07-15
Genre: Computers
ISBN: 1933820594

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Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.


Why We Fail
Language: en
Pages: 249
Authors: Victor Lombardi
Categories: Computers
Type: BOOK - Published: 2013-07-15 - Publisher: Rosenfeld Media

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Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures caus
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If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a co
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