Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
Language: en
Pages: 304
Authors: Foued Cheriet
Categories: Business & Economics
Type: BOOK - Published: 2020-11-17 - Publisher: John Wiley & Sons

GET EBOOK

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi
Wine Management and Marketing, Volume 2
Language: en
Pages: 372
Authors: Foued Cheriet
Categories: Business & Economics
Type: BOOK - Published: 2024-06-19 - Publisher: John Wiley & Sons

GET EBOOK

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical
Management and Marketing of Wine Tourism Business
Language: en
Pages: 399
Authors: Marianna Sigala
Categories: Business & Economics
Type: BOOK - Published: 2018-09-02 - Publisher: Springer

GET EBOOK

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur
Social Impact of Wine Marketing
Language: en
Pages: 123
Authors: Mojca Ramšak
Categories: Business & Economics
Type: BOOK - Published: 2022-01-24 - Publisher: Springer Nature

GET EBOOK

This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robot
Successful Wine Marketing
Language: en
Pages: 303
Authors: James Lapsley
Categories: Technology & Engineering
Type: BOOK - Published: 2013-11-09 - Publisher: Springer Science & Business Media

GET EBOOK

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University