Wine Marketing A Practical Guide
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Wine Marketing
| Author | : Colin Michael Hall |
| Publisher | : Routledge |
| Total Pages | : 378 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0750654201 |
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This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
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