Winners
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Learning From Winners
| Author | : Raymond Pettit |
| Publisher | : Psychology Press |
| Total Pages | : 198 |
| Release | : 2007-08-27 |
| Genre | : Business & Economics |
| ISBN | : 1136676767 |
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This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in
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Language: en
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Major League Winners: Using Sports and Cultural Centers as Tools for Economic Development chronicles the challenges overcome by civic leaders who are using the
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"MLB champions in their own words"--Jacket.
