Words That Work

Words That Work
Author: Dr. Frank Luntz
Publisher: Hachette Books
Total Pages: 438
Release: 2007-01-02
Genre: Language Arts & Disciplines
ISBN: 1401385745

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.


Words That Work
Language: en
Pages: 438
Authors: Dr. Frank Luntz
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007-01-02 - Publisher: Hachette Books

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this coun
Working Words
Language: en
Pages: 0
Authors: M. L. Liebler
Categories: Labor
Type: BOOK - Published: 2010 - Publisher:

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Poets, rock stars, filmmakers, activists, novelists, and historians lend their voices to this landmark collection about the daily grind.
Working with Words
Language: en
Pages: 436
Authors: Brian S. Brooks
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-01-07 - Publisher: Macmillan Higher Education

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No matter what the medium, from print to broadcast to digital, Working with Words presents the best writing advice for journalists. It is designed to help stude
Working with Words
Language: en
Pages: 216
Authors: Ruth Gairns
Categories: Foreign Language Study
Type: BOOK - Published: 1986 - Publisher: Cambridge University Press

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A practical guide on how to select, organise and teach vocabulary to students of all levels.
Words at Work
Language: en
Pages: 148
Authors: David Horner
Categories: Business & Economics
Type: BOOK - Published: 1996-11-07 - Publisher: Cambridge University Press

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Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English con