World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace

World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace
Author: World Intellectual Property Organization
Publisher: WIPO
Total Pages: 141
Release: 2013
Genre: Law
ISBN: 9280524119
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WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.


World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace
Language: en
Pages: 141

World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace

Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2013 - Publisher: WIPO

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WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and
World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Spanish version)
Language: es
Pages: 144

World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Spanish version)

Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: - Publisher:

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WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and
The Economics of Trademarks
Language: en
Pages:

The Economics of Trademarks

Authors:
Categories: Intellectual property
Type: BOOK - Published: 2013 - Publisher:

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Intellectual Property Branding in the Developing World
Language: en
Pages: 136

Intellectual Property Branding in the Developing World

Authors: Tshimanga Kongolo
Categories: Law
Type: BOOK - Published: 2019-05-13 - Publisher: Routledge

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Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological
Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?
Language: en
Pages: 36

Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?

Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2014 - Publisher: WIPO

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Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Br