A Brand Theory Of Trademark Law
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Trademark law is incoherent, and it fails to manage all the interests at stake in the modern business environment. This failure flows from a core misunderstandi
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The business world has moved from using trademarks -- simple symbols identifying products -- to brands -- rich symbols that feed business strategy. At the same
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This far-reaching Research Handbook is a follow-up to Graeme B. Dinwoodie and Mark D. Janis’s successful book Trademark Law and Theory. It examines reform of
