A Handbook Of Corporate Communication And Public Relations
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A Handbook of Corporate Communication and Public Relations
Author | : Sandra Oliver |
Publisher | : Routledge |
Total Pages | : 479 |
Release | : 2004-04-22 |
Genre | : Business & Economics |
ISBN | : 1134314485 |
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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.