A Handbook of Corporate Communication and Public Relations

A Handbook of Corporate Communication and Public Relations
Author: Sandra Oliver
Publisher: Routledge
Total Pages: 479
Release: 2004-04-22
Genre: Business & Economics
ISBN: 1134314485

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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.