A Maturing Market

A Maturing Market
Author: Alexander Samuel Wilkinson
Publisher: BRILL
Total Pages: 301
Release: 2017-08-21
Genre: History
ISBN: 9004340386

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Within just a generation or two of its arrival, print had become a ubiquitous and spirited part of Spain and Portugal’s urban cultures. It serviced an ever-expanding reading public, as well as many and varied practical quotidian needs. Its impact on society was multi-dimensional and complex, and its social reach far broader than the civic or ecclesiastical elites were ever to be entirely comfortable with. This cross-disciplinary volume of essays focuses on the maturing marketplace for print in the first half of the seventeenth century, shedding new light on some important transformations, with authors and publishers seizing opportunities available to them – negotiating the regulatory efforts of the censors, and scrambling to reconfigure their relationship with their readers.


A Maturing Market
Language: en
Pages: 301
Authors: Alexander Samuel Wilkinson
Categories: History
Type: BOOK - Published: 2017-08-21 - Publisher: BRILL

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Within just a generation or two of its arrival, print had become a ubiquitous and spirited part of Spain and Portugal’s urban cultures. It serviced an ever-ex
The Impact of a Maturing Market
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: 1991 - Publisher:

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The Mature Market
Language: en
Pages: 290
Authors: Robert S. Menchin
Categories: Consumer behavior
Type: BOOK - Published: 2000 - Publisher: iUniverse

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The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ide
Introduction to the Mature Market
Language: en
Pages: 122
Authors: Lee M. Cassidy
Categories: Marketing
Type: BOOK - Published: 1988 - Publisher:

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Marketing Strategies for the Mature Market
Language: en
Pages: 222
Authors: George Moschis
Categories: Business & Economics
Type: BOOK - Published: 1994-09-29 - Publisher: Greenwood Publishing Group

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Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic marketing proces