Advances in Advertising Research (Vol. IV)

Advances in Advertising Research (Vol. IV)
Author: Sara Rosengren
Publisher: Springer Science & Business Media
Total Pages: 407
Release: 2013-05-30
Genre: Business & Economics
ISBN: 3658023651

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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.


Advances in Advertising Research (Vol. IV)
Language: en
Pages: 407
Authors: Sara Rosengren
Categories: Business & Economics
Type: BOOK - Published: 2013-05-30 - Publisher: Springer Science & Business Media

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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte
Advances in Advertising Research (Vol. VI)
Language: en
Pages: 400
Authors: Peeter Verlegh
Categories: Business & Economics
Type: BOOK - Published: 2015-09-07 - Publisher: Springer

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Advances in Advertising Research (Vol. VII)
Language: en
Pages: 315
Authors: George Christodoulides
Categories: Business & Economics
Type: BOOK - Published: 2016-08-24 - Publisher: Springer

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Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex
Advances in Advertising Research (Vol. XI)
Language: en
Pages: 349
Authors: Martin K.J. Waiguny
Categories: Business & Economics
Type: BOOK - Published: 2021-09-01 - Publisher: Springer Nature

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Advances in Advertising Research (Vol. 2)
Language: en
Pages: 490
Authors: Shintaro Okazaki
Categories: Business & Economics
Type: BOOK - Published: 2011-06-21 - Publisher: Gabler Verlag

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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónom