Advertising And Branding
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Branding and Advertising
Author | : Flemming Hansen |
Publisher | : Copenhagen Business School Press DK |
Total Pages | : 488 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9788763001182 |
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Based on papers from a 2002 conference.
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Language: en
Pages: 488
Pages: 488
Type: BOOK - Published: 2003 - Publisher: Copenhagen Business School Press DK
Based on papers from a 2002 conference.
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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an
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The Rise and Spread of Advertising, Public Relations, Marketing and Branding.