Advertising For People Who Dont Like Advertising
Download Advertising For People Who Dont Like Advertising full books in PDF, epub, and Kindle. Read online free Advertising For People Who Dont Like Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Advertising for People Who Don't Like Advertising
Author | : KesselsKramer KesselsKramer |
Publisher | : Laurence King Publishing |
Total Pages | : 240 |
Release | : 2012-05-04 |
Genre | : Design |
ISBN | : 1780673981 |
Download Advertising for People Who Don't Like Advertising Book in PDF, Epub and Kindle
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Advertising for People Who Don't Like Advertising Related Books
Pages: 240
Pages: 248
Pages: 239
Pages: 123
Pages: 232