Advertising in Contemporary Society

Advertising in Contemporary Society
Author: Kim B. Rotzoll
Publisher: University of Illinois Press
Total Pages: 228
Release: 1996
Genre: Business & Economics
ISBN: 9780252065422

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Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.


Advertising in Contemporary Society
Language: en
Pages: 228
Authors: Kim B. Rotzoll
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: University of Illinois Press

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Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in
Advertising in Contemporary Society
Language: en
Pages: 190
Authors: Kim B. Rotzoll
Categories: Business & Economics
Type: BOOK - Published: 1990-01-01 - Publisher: South-Western Pub

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Advertising in contemporary society: perspectives toward understa
Language: en
Pages: 155
Authors: Kim B. Rotzoll
Categories:
Type: BOOK - Published: 1986 - Publisher:

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Controversies in Contemporary Advertising
Language: en
Pages: 336
Authors: Kim Bartel Sheehan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-18 - Publisher: SAGE Publications

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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, polit
Advertising and Society
Language: en
Pages: 346
Authors: Carol J. Pardun
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: John Wiley & Sons

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the