Advertising In Developing And Emerging Countries Cross Cultural Exploration North America And Others
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Advertising in Developing and Emerging Countries: Cross-cultural exploration : North America and others
| Author | : Emmanuel C. Alozie |
| Publisher | : |
| Total Pages | : 348 |
| Release | : 2016 |
| Genre | : Advertising |
| ISBN | : 9780566091759 |
Download Advertising in Developing and Emerging Countries: Cross-cultural exploration : North America and others Book in PDF, Epub and Kindle
Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.
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