Advertising in the Aging Society
Language: en
Pages: 179
Authors: Florian Kohlbacher
Categories: Business & Economics
Type: BOOK - Published: 2016-04-08 - Publisher: Springer

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Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and business
Marketing to the Aging Population
Language: en
Pages: 352
Authors: George P. Moschis
Categories: Business & Economics
Type: BOOK - Published: 2022-10-06 - Publisher: Springer Nature

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This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of
The Silver Market Phenomenon
Language: en
Pages: 477
Authors: Florian Kohlbacher
Categories: Business & Economics
Type: BOOK - Published: 2010-11-01 - Publisher: Springer Science & Business Media

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The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societi
The Silver Market Phenomenon
Language: en
Pages: 514
Authors: Florian Kohlbacher
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Springer Science & Business Media

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The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies a
The Aging Consumer
Language: en
Pages: 260
Authors: Aimee Drolet
Categories: Psychology
Type: BOOK - Published: 2020-10-01 - Publisher: Routledge

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The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o