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"This book addresses the fundamental use of analytical metrics to inform sport managers, framing sport analytics for practical use within organizations. The book is organized to present the background of sport analytics, why it is useful, selected techniques and tools employed, and its applications in sport organizations. The text guides the reader in selecting and communicating information in a useable format, and the translation of metrics in informing managers, guiding decisions, and maximizing efficiency in achieving desired outcomes"--
"This book addresses the fundamental use of analytical metrics to inform sport managers, framing sport analytics for practical use within organizations. The boo
Applied Sport Business Analytics With HKPropel Access provides a practical explanation of the use of data analytic metrics in sport, exploring selected techniqu
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an
The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revo
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an
