Asian Brand Strategy (Revised and Updated)

Asian Brand Strategy (Revised and Updated)
Author: M. Roll
Publisher: Springer
Total Pages: 339
Release: 2016-02-11
Genre: Business & Economics
ISBN: 113735917X
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Download Asian Brand Strategy (Revised and Updated) Book in PDF, Epub and Kindle

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.


Asian Brand Strategy (Revised and Updated)
Language: en
Pages: 339

Asian Brand Strategy (Revised and Updated)

Authors: M. Roll
Categories: Business & Economics
Type: BOOK - Published: 2016-02-11 - Publisher: Springer

GET EBOOK

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a us
Asian Brand Strategy
Language: en
Pages: 254

Asian Brand Strategy

Authors: M. Roll
Categories: Business & Economics
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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding
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Global Business Strategy: Asian Perspective (Second Edition)

Authors: Hwy-chang Moon
Categories: Business & Economics
Type: BOOK - Published: 2022-01-07 - Publisher: World Scientific

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As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global busines
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Categories: Political Science
Type: BOOK - Published: 2020-08-18 - Publisher: Columbia University Press

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As the Indo-Pacific emerges as the world’s most strategically consequential region and competition with China intensifies, the United States must adapt its ap
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Language: en
Pages: 220

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Authors: Suisheng Zhao
Categories: Business & Economics
Type: BOOK - Published: 2020-06-29 - Publisher: Routledge

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Rising as a global power and regarding the existing world order unjust and unreasonable enough to meet the interests of both itself and other emerging powers, C