Authentic Marketing
Language: en
Pages: 141
Authors: Larry Weber
Categories: Business & Economics
Type: BOOK - Published: 2019-01-04 - Publisher: John Wiley & Sons

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Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely n
Authentic Marketing
Language: en
Pages: 256
Authors: Larry Weber
Categories: Business & Economics
Type: BOOK - Published: 2019-01-04 - Publisher: John Wiley & Sons

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Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely n
Authentic Marketing
Language: en
Pages: 258
Authors: Larry Weber
Categories: Business & Economics
Type: BOOK - Published: 2019-01-07 - Publisher: John Wiley & Sons

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Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely n
Authenticity
Language: en
Pages: 316
Authors: James H. Gilmore
Categories: Business & Economics
Type: BOOK - Published: 2007-10-18 - Publisher: Harvard Business Review Press

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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club
Hypesnagging: Building Strong Brand Identities Through Authentic Marketing
Language: en
Pages: 118
Authors: Sven Patzer
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Hype Snagger

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A hypesnagger is a marketer who specializes in leveraging hype, exclusivity, and emotional connections to create compelling marketing campaigns that resonate wi