Behavioral Marketing
Language: en
Pages: 256

Behavioral Marketing

Authors: Dave Walters
Categories: Business & Economics
Type: BOOK - Published: 2015-08-24 - Publisher: John Wiley & Sons

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Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow reve
Decoded
Language: en
Pages: 291

Decoded

Authors: Phil Barden
Categories: Business & Economics
Type: BOOK - Published: 2013-03-04 - Publisher: John Wiley & Sons

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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to m
Buyer Behavior in Marketing Strategy
Language: en
Pages: 632

Buyer Behavior in Marketing Strategy

Authors: John A. Howard
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher:

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This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategie
Qualitative Marketing Research
Language: en
Pages: 196

Qualitative Marketing Research

Authors: Rajagopal
Categories: Business & Economics
Type: BOOK - Published: 2019-01-31 - Publisher: Business Expert Press

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This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving manageri
Consumer Behavior and Marketing Strategy
Language: en
Pages: 792

Consumer Behavior and Marketing Strategy

Authors: J. Paul Peter
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Irwin Professional Publishing

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This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, soc