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Think Outside the Box Office
| Author | : Jon Reiss |
| Publisher | : Hybrid Cinema |
| Total Pages | : 354 |
| Release | : 2010-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9780982576205 |
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As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
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