Brand
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The Essential Brand Book
Author | : Iain Ellwood |
Publisher | : Taylor & Francis US |
Total Pages | : 340 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780749438630 |
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Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.
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