Brand Awareness

Brand Awareness
Author:
Publisher: BoD – Books on Demand
Total Pages: 164
Release: 2024-07-10
Genre: Business & Economics
ISBN: 0850141389

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This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building. Engaging case studies and expert perspectives show the reader how to create lasting impressions in today’s competitive market. Brand Awareness - Recent Advances and Perspectives is an indispensable guide for those seeking to elevate their brand’s impact and relevance in an ever-evolving digital age.


Brand Awareness
Language: en
Pages: 164
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2024-07-10 - Publisher: BoD – Books on Demand

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This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations r
Managing Brand Equity
Language: en
Pages: 336
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster

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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
Creating a Brand Identity: A Guide for Designers
Language: en
Pages: 427
Authors: Catharine Slade-Brooking
Categories: Design
Type: BOOK - Published: 2016-01-18 - Publisher: Laurence King Publishing

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Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an
Brand Metrics
Language: en
Pages: 155
Authors: Jacek Kall
Categories: Business & Economics
Type: BOOK - Published: 2021-09-08 - Publisher: Taylor & Francis

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This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering h
Book of Branding
Language: en
Pages: 313
Authors: Radim Malinic
Categories: Design
Type: BOOK - Published: 2019-11-11 - Publisher: Brand Nu Limited

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Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to