Brand Journalism
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Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, pract
Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, pract
Language: de
Pages: 387
Pages: 387
Type: BOOK - Published: 2017-04-10 - Publisher: Walter de Gruyter GmbH & Co KG
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2014 - Publisher: Pearson Education
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic ins
Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2013-09-27 - Publisher: McGraw Hill Professional
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages an
