Brand Management
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This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global econ
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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies
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Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus mana
