Brand Management 101
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Brand Management 101
| Author | : Mainak Dhar |
| Publisher | : John Wiley & Sons |
| Total Pages | : 225 |
| Release | : 2007-05-21 |
| Genre | : Business & Economics |
| ISBN | : 0470822295 |
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"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace
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