Branding In China
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Language: en
Pages: 436
Pages: 436
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur
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This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s
Language: en
Pages: 388
Pages: 388
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Branding in China is thoroughly researched and written for all who are interested in marketing products and services to the world's fastest growing market of 1.
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Pages: 154
Type: BOOK - Published: 2019-09-14 - Publisher: Springer Nature
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-le
Language: en
Pages: 428
Pages: 428
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur