Brands Of Faith
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Brands of Faith
| Author | : Mara Einstein |
| Publisher | : Routledge |
| Total Pages | : 256 |
| Release | : 2007-09-14 |
| Genre | : Business & Economics |
| ISBN | : 1134130104 |
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Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
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During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religi
