Can Gamification Close The Engagement Gap Of Generation Y
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Can Gamification Close the Engagement Gap of Generation Y?
Author | : Avo Schönbohm |
Publisher | : Logos Verlag Berlin GmbH |
Total Pages | : 130 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 3832538488 |
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Gaming engages. How can employment become more attractive and fun? Only 16% of German employees are fully engaged and willing to go `the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.
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