Capturing, Analyzing, and Managing Word-of-mouth in the Digital Marketplace

Capturing, Analyzing, and Managing Word-of-mouth in the Digital Marketplace
Author: Sumangla Rathore
Publisher: Business Science Reference
Total Pages: 0
Release: 2015-08-14
Genre: Online social networks
ISBN: 9781466694491
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"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--