Case Studies in Tourism and Hospitality Marketing

Case Studies in Tourism and Hospitality Marketing
Author: Rob Harris
Publisher:
Total Pages: 228
Release: 2005-01-01
Genre: Hospitality
ISBN: 9781862505025
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Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.


Case Studies in Tourism and Hospitality Marketing
Language: en
Pages: 228

Case Studies in Tourism and Hospitality Marketing

Authors: Rob Harris
Categories: Hospitality
Type: BOOK - Published: 2005-01-01 - Publisher:

GET EBOOK

Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, d
Case Based Research in Tourism, Travel, Hospitality and Events
Language: en
Pages: 503

Case Based Research in Tourism, Travel, Hospitality and Events

Authors: Marianna Sigala
Categories: Business & Economics
Type: BOOK - Published: 2022-01-05 - Publisher: Springer Nature

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This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learn
Marketing Tourism and Hospitality
Language: en
Pages: 509

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Authors: Richard George
Categories: Business & Economics
Type: BOOK - Published: 2021-05-08 - Publisher: Springer Nature

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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio
Tourism and Hospitality Marketing
Language: en
Pages: 490

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Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2009-05-12 - Publisher: SAGE

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc
International Case Studies in Tourism Marketing
Language: en
Pages: 270

International Case Studies in Tourism Marketing

Authors: Gürhan Aktaş
Categories: Business & Economics
Type: BOOK - Published: 2022-06-09 - Publisher: Taylor & Francis

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This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions f