Cases in Advertising and Marketing Management
Language: en
Pages: 236
Authors: Edd Applegate
Categories: Advertising
Type: BOOK - Published: 2007 - Publisher: Rowman & Littlefield

GET EBOOK

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and t
Cases in Marketing Management
Language: en
Pages: 561
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2011-03-28 - Publisher: SAGE Publications

GET EBOOK

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a
Cases In Advertising & Marketing Management, 1/e
Language: en
Pages: 0
Authors: Edd Applegate
Categories: Advertising
Type: BOOK - Published: 2007 - Publisher:

GET EBOOK

Cases in Advertising Management
Language: en
Pages: 146
Authors: Kelley
Categories: Business & Economics
Type: BOOK - Published: 2015-05-18 - Publisher: M.E. Sharpe

GET EBOOK

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising
Advertising Management Text And Cases
Language: en
Pages: 17
Authors: U. C. Mathur
Categories:
Type: BOOK - Published: 2005 - Publisher: New Age International

GET EBOOK

The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They W