Changing Market Relationships in the Internet Age

Changing Market Relationships in the Internet Age
Author: Jean-Jacques Lambin
Publisher: Presses univ. de Louvain
Total Pages: 198
Release: 2013-04-03
Genre: Business & Economics
ISBN: 9782874631191
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This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.


Changing Market Relationships in the Internet Age
Language: en
Pages: 198

Changing Market Relationships in the Internet Age

Authors: Jean-Jacques Lambin
Categories: Business & Economics
Type: BOOK - Published: 2013-04-03 - Publisher: Presses univ. de Louvain

GET EBOOK

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to
Personal Connections in the Digital Age
Language: en
Pages: 214

Personal Connections in the Digital Age

Authors: Nancy K. Baym
Categories: Social Science
Type: BOOK - Published: 2015-08-04 - Publisher: John Wiley & Sons

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The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about t
Relationship Marketing in the Digital Age
Language: en
Pages: 261

Relationship Marketing in the Digital Age

Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2019-01-15 - Publisher: Routledge

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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag
Market-Driven Management
Language: en
Pages: 676

Market-Driven Management

Authors: Jean-Jacques Lambin
Categories: Business & Economics
Type: BOOK - Published: 2012-07-19 - Publisher: Bloomsbury Publishing

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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach re
Rethinking the Market Economy
Language: en
Pages: 201

Rethinking the Market Economy

Authors: J. Lambin
Categories: Social Science
Type: BOOK - Published: 2014-03-14 - Publisher: Springer

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This book explores the changing socio-economic and technological landscape of the 21 century and what it means. It adopts an industrial economic approach, whils