Children And Advertising
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Advertising to Children
| Author | : M. Carole Macklin |
| Publisher | : SAGE |
| Total Pages | : 340 |
| Release | : 1999-07-16 |
| Genre | : Business & Economics |
| ISBN | : 9780761912859 |
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Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.
Advertising to Children Related Books
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 1999-07-16 - Publisher: SAGE
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues
Language: en
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Pages: 346
Type: BOOK - Published: 2004-09-22 - Publisher: Routledge
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growt
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Pages: 74
Type: BOOK - Published: 2010 - Publisher: Nova Novinka
In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the
Language: en
Pages: 337
Pages: 337
Type: BOOK - Published: 1999-07-16 - Publisher: SAGE Publications
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist abou
Language: en
Pages: 376
Pages: 376
Type: BOOK - Published: 1990 - Publisher: Oxford University Press, USA
A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly publishe
