Chinese Television And Soft Power In Africa
Download Chinese Television And Soft Power In Africa full books in PDF, epub, and Kindle. Read online free Chinese Television And Soft Power In Africa ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Chinese Television and Soft Power in Africa
Author | : Angela Lewis |
Publisher | : Taylor & Francis |
Total Pages | : 113 |
Release | : 2023-08-18 |
Genre | : Social Science |
ISBN | : 1000930211 |
Download Chinese Television and Soft Power in Africa Book in PDF, Epub and Kindle
This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.
Chinese Television and Soft Power in Africa Related Books
Pages: 113
Pages: 238
Pages: 0
Pages: 237
Pages: 302