Competitive Strategy Analysis For Agricultural Marketing Cooperatives
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Competitive Strategy Analysis For Agricultural Marketing Cooperatives
| Author | : Ronald W Cotterill |
| Publisher | : CRC Press |
| Total Pages | : 245 |
| Release | : 2019-03-11 |
| Genre | : Science |
| ISBN | : 0429700407 |
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This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
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