Consumer Behavior And Advertising Involvement
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Consumer Behavior and Advertising Involvement
| Author | : Herbert Krugman |
| Publisher | : Routledge |
| Total Pages | : 354 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0805857885 |
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First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
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About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities
