Consumer Behavior Knowledge for Effective Sports and Event Marketing
Language: en
Pages: 360
Authors: Lynn R. Kahle
Categories: Business & Economics
Type: BOOK - Published: 2011-01-07 - Publisher: Routledge

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The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applicat
Consumer Behaviour in Sport and Events
Language: en
Pages: 253
Authors: Daniel C. Funk
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Routledge

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Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of s
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Language: en
Pages: 348
Authors: Lynn R. Kahle
Categories: Business & Economics
Type: BOOK - Published: 2011-01-07 - Publisher: Routledge

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The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applicat
Online Consumer Behavior
Language: en
Pages: 402
Authors: Angeline Close Scheinbaum
Categories: Business & Economics
Type: BOOK - Published: 2012-05-04 - Publisher: Routledge

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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think
Online Consumer Behavior
Language: en
Pages: 402
Authors: Angeline Close
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Routledge

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First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.